Overview
Role: Game Designer, Product Manager
Platform: VR/PC/Mobile
Duration: 3 weeks
Team Size: 10
Summary: Shipped official in-game NBA fantasy draft experience for Rec Room (social cross-platform MMO) where players aimed to predict the finalists/winners of the 2022 Playoffs (via purchase of an NBA jersey or manual selection on the Bracket Board) leading to $200K in revenue and a 70% increase in retention/engagement
Deliverables
- Game design documents, paper prototypes, ideation process, mockups and storyboards
- Playtests, multiple design iterations based off results, and in-game build supervision
- Official NBA avatar item art pipeline product management and LiveOps execution
Design Goals
- Drive avatar item (NBA jersey) sales and revenue with in-game interactive experience
- Increase player engagement with the NBA activation in-game
- Offer equivalently fun paid and non-paid gameplay experiences
Gameplay
- Rec Room players can find the in-game Fantasy Draft experience in the main game lobby consisting of an avatar item storefront (with official NBA jersey items) and an interactive NBA Playoff bracket chart beside it
- The objective is to select the winning team via the interactive bracket and/or by buying one of the NBA jerseys from the store to encourage players to engage with NBA brand
- Players that correctly predicted the winning NBA team for the 2022 Playoffs would get a Tier 2 prize (official NBA T-shirt and Basketball skin) and those that predicted the Playoff finalists (2 teams) would win Tier 1 prizes (official NBA wristband, headband, and cap)
Results
Drove over $200K in revenue from direct sales of the NBA jerseys over the course of the 2 week Bracket Challenge, and increased time spent in-game/retention 70% above average
